Peter Pickering

Vice President of Corporate Sales

Expertise: Advertising Sales Management 

Education: Ohio University, a.k.a. Harvard on the Hocking 

Favorite Tri-State Neighborhood: City of Sharonville

Highlights
  • Maintain a customer-centric philosophy to advertising sales. 
  • Manage sales teams the way I would want to be managed with honesty and open communication. 
  • Always seeking a win-win situation for the client and my company. 
  • Strive to improve the business and the lives of all clients that allow us to earn their business. 
Experience

Joined Cincinnati Public Radio after spending decades in the corporate world of cable advertising sales management, working for some of the largest companies in the industry. My professional media career began in broadcast television at Wiii TV 64, now WSTR 64, as it did for many people working in media here in Cincinnati. It almost seems like it was a rite of passage. Before that, I gained video production experience working my way through college. The career seems to have come full circle since I started my journey in high school, where I worked as the student station manager for the Toledo Public Schools radio station. 

Education

BA Business Administration / BA Broadcast Management, plus too many sales management seminars to mention throughout my career.