Legacy Gifts

"We have a list of public radio stations across the nation for when we travel. There isn't one out there that is as good as what we have here in Cincinnati."
Carol
WVXU Listener
"When we were going to make up our will, we looked around and asked, 'What organizations mean the most to us?' WGUC was certainly at, or near, the top of that list!"
Jim
WGUC Listener

We are fortunate to have so many supporters who have been listening for most of their lives and want to do something special to express their gratitude. Cincinnati Public Radio’s legacy societies recognize individuals, couples and families who contribute to the tradition of planned giving by including their favorite public radio station in their will or estate plans. The naming of Cincinnati Public Radio (WGUC or WVXU) as a beneficiary of your plans is a wonderful tribute to your relationship with our region and the station. 

Legacy giving options include but are not limited to*:
  • A bequest in your will or trust
  • An insurance policy with the station as beneficiary or policy owner
  • A charitable gift annuity
  • A charitable remainder trust
  • An individual retirement account
  • Gifts of personal property or securities

* Gifts to Cincinnati Public Radio are subject to the station’s gift acceptance policies.

Through your plans, you have the opportunity to:
  • Endow or support your favorite program
  • Provide for critical station needs and equipment
  • Complete lifetime pledges through your estate plans
  • Provide a tribute to family and friends through honorary and memorial giving
  • Endow your annual support in perpetuity through an estate gift

Legacy Society members are recognized and thanked through on-air testimonials, print publications, and online (with permission.) They are also invited to special events and receptions with featured guests.

Information you will need:
  • Our legal name is Cincinnati Public Radio, Inc. (dba WGUC; WVXU; WMUB).
  • Cincinnati Public Radio’s Tax I.D. number is 31-1410636.
  • Cincinnati Public Radio is incorporated in Cincinnati, OH.
  • Our mailing address is 2117 Dana Avenue Cincinnati, OH 45207.
  • View our IRS Tax Exempt Certificate
Contact:

Our Director of Major & Planned Gifts is Conrad Thiede. You can reach him at 513-419-7116 or cthiede@cinradio.org.

Here's some suggested wording for a planned gift provision:
  • For General Use
  • For Specific Station Support
  • To Support, Establish or Fulfill an Endowment or Program
  • Residue of Estate

Partnership with FreeWill:

Making Your FreeWill and Legacy

To help you get started on your plans and legacy, you can use FreeWill, an online tool that guides you through the process of creating your will or trust. It’s easy to use, accessible online, and can be completed in 20 minutes. You can use this resource on its own, or use it to document your wishes before finalizing your plans with an attorney.

Notifying Us of a Gift

Have you already included a gift in your will or trust? Please fill out this form to let us know! We would love to thank you for your generosity.

Planning for Your Non-Probate Assets

Do you have an IRA, 401(k), life-insurance policy, or any other assets not included in your will? If so, these are called non-probate assets and you must plan your beneficiaries for them separately. Use this online tool to make your plans and designate us as a beneficiary of one or more of these assets.

Public Radio Stories:

Dr. Kelly Hale is a lifelong listener and forty-year supporter of Cincinnati Public Radio.

“It’s so important to have a station like WGUC when you are a musician, and your life is in the arts because it affirms that professional life and world… I was maybe 10 or 12 years old when I realized I can’t do anything else but music in my life. It’s the most important thing.”

Kelly joined the station’s Ransohoff Legacy Society when he shared his decision to include WGUC in his will. 

“I have always thought that leaving something for WGUC in my estate planning was the right thing to do because it has been so incredibly important in my life, and I value it so very highly. When I needed to revise my will, it was something that I saw as very important to do – a sort of a legacy that I hope will help in keeping WGUC not only going but expanding and finding as many new ways as can be found in this 21st century of putting its mission forward.”

Thanks to Kelly, the programming on WGUC he loves, appreciates and counts on will continue and be expanded upon for generations to come.

Gary and Janice Lubin have been longtime listeners and supporters of Cincinnati Public Radio. 

“WVXU provides dependable, accurate news, commentary and heartwarming human-interest stories. WGUC is the only source of programmed classical music on our dial. Ninety percent or more of our radio listening time is on WGUC and WVXU. Our gift is a way of paying back, or more optimistically putting it, paying it forward to encourage, support, publicize and promote African American history, culture, and accomplishments.” 

The Lubins have been contributing to the station since 1988. Gary and Janice joined Cincinnati Public Radio’s Legacy Society by informing the station of their decision to include it in their estate plans. 

Janice and Gary, advocates for eradicating continued injustices in our country and members of the Church of the Redeemer in Hyde Park, spent 47 years together. Sadly, Janice passed away in September 2020.